We are on a mission to
help all dog pawrents do better for our dogs


The best way into a dog's heart is through the belly
Better food = happier doggos
Most parents are unaware that the food that they are serving can be detrimental to their furkid's health.
That is why we are focused on changing the way they eat.
Can we feed them better?

Overly processed food provides poor nutrition for both humans and dogs vs fresh food.

Difficult to digest, leading to gastrointestinal issues and ease of weight gain

Potentially carcinogenic (cancerous)

Unnecessary preservatives and flavour enhancers that can lead to health problems

Questionable ingredients that you would never eat
We see the the current state of nutrition for dogs as backwards.
50 years ago, processed foods were widely consumed as a staple for humans due to convenience and affordability. Fast forward to today, we know that processed foods have a negative impact on our long term health, and the a diet consisting of fresh and whole foods is the way forward.
So why are we still making the same mistake from 50 years ago with our dogs?


Our food is made differently.
Fresh food that is lightly cooked
We cook our meals at temperatures below 90°C to ensure that nutrients in the ingredients are preserved, while reducing the risk of bacteria and pathogens.
Human grade ingredients
We use the same whole ingredients that goes to restaurants and groceries stores in Singapore. All our meals are taste tested (by us humans!) to ensure that it is exactly what it should be.
Replicates what we feed ourselves
Our meals have been created to replicate the tastiest part of a pie - the filling - so you know that it is going to be tasty for your doggo!
Made to order
Fresh food should be consumed fresh. Our food is frozen immediately and delivered within 5 days of production.
Considers a sustainable world
Caring about our environmental footprint is a priority for us. We strive to optimize our processes to reduce the amount of waste, especially the use of plastic.

A nutrients first approach
We work with a highly regarded pet nutritionist to craft meals that are complete and balanced (using AAFCO standards). This means that you don't have to worry about any unnecessary supplementation!
Our recipes have been formulated to contain a mix of high protein, moderate fat and low carbohydrates; what our dogs really need.